Meesho opens up its platform for sellers without GST registration

With an eye on 15-20 million non-GST registered sellers, SoftBank-backed Meesho has opened up its platform to onboard them for selling products online, the company said on Tuesday.

The GST Council in July exempted small businesses making intra-state supplies through e-commerce platforms from taking GST registration if their turnover is below Rs 40 lakh in case of goods and Rs 20 lakh in case of services. The rule kicked in from October 1. “The platform has made significant technological adaptations which will enable non-GST sellers to start selling on the platform from October 1, 2023.

This move will potentially unlock 15-20 million sellers historically under-penetrated states for the company,” Meesho said in a statement. The company claims to have 1.4 million sellers on its platform. Meesho said it recognizes the unique characteristics of non-GST registered sellers.